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Nameengaruh Family Structure Dalam Pengambilan Keputusan Makan Di Restoran
Description
PENGARUH FAMILY STRUCTURE DALAM PENGAMBILAN KEPUTUSAN  MAKAN
DI RESTORAN

Choiril Maksum  dan Dyiah Setyaningtyas

Abstract
 
In decision making process to buy product or service, an understanding of family structure is an important factor for marketers.  In Indonesia where family structure normally consists of father, mother and their children, very often final word  belongs to the father, even though also influenced by other family members.  This study  review the  influences of each member of the family in several phases : configuration, negotiation and final/outcomes phases.  Working mother and their children has a high correlation impact in configuration phase, while the father comes with only a moderately high correlation in the same phase. It means that he creates lower influence than the other two.  It is recognizable that in this  phase, he gives more chance nad opportunity to his wife and children to speak out their opinions and argumentation as education elements of democratization which requires the freedom to speak. In the final phase, the father’s role has a higher correlation than his spouse and children in making any. The reason behind his greater influence in this phase is that, at the end father feels very responsible for every decision made in a family (family decision making). It is in particular happens in Asian family.
 
Keywords : family structure, decision making
 
FilenamePengaruh Family Structure Dalam Pengambilan Keputusan Makan Di Restoran.pdf
Filesize274.25 kB
Filetypepdf (Mime Type: application/pdf)
Creatoradmin
Created On: 03/14/2009 09:47
ViewersEverybody
Maintained byEditor
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Last updated on 03/14/2009 09:47
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