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Details for Variabel Segmentasi Pasar Perjalanan Wisata
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NameVariabel Segmentasi Pasar Perjalanan Wisata
Description
VARIABEL SEGMENTASI PASAR
PERJALANAN WISATA

Rahmat Ingkadijaya

Abstract
 
With the demand-led and supply-side trends in the tourism and travel industry, the market has become somewhat multi-various and hard to identify. As a consequence, marketers will experience some difficulties to select the best segmentation base. It still helps to use the all time tested and proven variables commonly used by market experts. These variables are geographic, demographic, psychographic, behavioral, purpose of trip, product-related, and channels of distribution. Better yet, multistage segmentation approach or using combination of the variables is highly suggested for more effective segmentation.


Key word: Pemasaran, Segmentasi Pasar, Dasar Segmentasi

FilenameVariabel Segmentasi Pasar Perjalanan Wisata.pdf
Filesize122.64 kB
Filetypepdf (Mime Type: application/pdf)
Creatoradmin
Created On: 03/13/2009 15:22
ViewersEverybody
Maintained byEditor
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Last updated on 03/13/2009 15:36
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