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You are here : Home Free Jurnal Menu Engineering : Upaya Meningkatkan Penjualan Makanan Dan Minuman Melalui Menu Sebagai Wahana Pema

Details for Menu Engineering : Upaya Meningkatkan Penjualan Makanan Dan Minuman Melalui Menu Sebagai Wahana Pema
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NameMenu Engineering : Upaya Meningkatkan Penjualan Makanan Dan Minuman Melalui Menu Sebagai Wahana Pema
Description
MENU ENGINEERING : UPAYA MENINGKATKAN PENJUALAN MAKANAN
DAN MINUMAN MELALUI MENU SEBAGAI
WAHANA PEMASARAN

Pudyotomo A. Saroso

Abstract
 
A restaurant's menu is the most important tool influencing the success, or failure, of a food and beverage operation. The trick lies on how should menus be evaluated to determine whether the right food and beverage items figured in the menu are being sold. The application of  “Menu Engineering” can help restaurateur to assign profitable price, potential food cost, price level and sales mix to a menu item.  Basically, menu items can be evaluated in terms of both their popularity and profitability. A popular menu item is sought after and ordered frequently by guests. A profitable menu item generates a higher contribution margin. ”Menu Engineering” is a tool designed to improve managerial effectiveness in pricing, content, design and marketing strategies.
 
Kata kunci: menu, evaluasi, analisis biaya, strategi pemasaran
 
FilenameMenu Engineering - Upaya Meningkatkan Penjualan Makanan Dan Minuman Melalui Menu Sebagai Wahana Pemasaran.pdf
Filesize267.3 kB
Filetypepdf (Mime Type: application/pdf)
Creatoradmin
Created On: 03/13/2009 14:36
ViewersEverybody
Maintained byEditor
Hits39 Hits
Last updated on 03/13/2009 14:36
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