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You are here : Home Free Jurnal Hubungan Antara Karakteristik Demografik Wisatawan Domestik Dengan Pemilihan Cinderamata

Details for Hubungan Antara Karakteristik Demografik Wisatawan Domestik Dengan Pemilihan Cinderamata
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NameHubungan Antara Karakteristik Demografik Wisatawan Domestik Dengan Pemilihan Cinderamata
Description
HUBUNGAN ANTARA  KARAKTERISTIK DEMOGRAFIK WISATAWAN DOMESTIK 
DENGAN  PEMILIHAN CINDERAMATA

DJONI WIBOWO, SANTI PALUPI, MAHARANI S. LEKSMONO

ABSTRACT
 
The largest portion of tourist expenditure is spent on shopping. Thus,  the availability of shopping goods becomes an important issues in tourism industry. However, very few studies had been done in this field concerning type of goods being purchased. As a starter, this research focuses on tourist retail expenditure.   The purpose of this research was to study about the relationships between the demography characteristic of domestic tourists and their preferences on souvenir purchase. This research is designed using correlational method, with the total number of respondent is 99 persons.  Collected data have been analyzed by ‘Descriptive’ and ‘Pearson correlation’ statistical specifications. The result of this research showed that there is a correlation between craft buying behavior and demographic characteristics of tourists such as gender, age, educational background, and income.
 
Kata kunci : perilaku wisatawan, cinderamata
 
FilenameHubungan Antara Karakteristik Demografik Wisatawan Domestik Dengan Pemilihan Cinderamata.pdf
Filesize187.1 kB
Filetypepdf (Mime Type: application/pdf)
Creatoradmin
Created On: 03/12/2009 21:05
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Last updated on 03/12/2009 21:05
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