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NameStrategi Segmentasi Dalam Turisme
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STRATEGI SEGMENTASI DALAM TURISME : PROFIL PSIKOGRAFIS DAN DEMOGRAFIS WISATAWAN DOMESTIK DI DI YOGYAKARTA

Ike Janita Dewi  & Lucia Kurniawati

Abstract

Market segmentation is one of the steps that go into defining and targeting specific markets. It is the process of dividing a market into a distinct group of buyers that require different products or marketing mixes. A key factor to success in today's market place is finding subtle differences to give a business the marketing edge. Host Tourism that target specialty markets will promote its products and services more effectively than a business aiming at the "average" customer. Opportunities in marketing increase when segmented groups of clients and customers with varying needs and wants are recognized. Markets can be segmented or targeted using a variety of factor. The bases for segmenting consumer markets include : (1). Demographical bases (age, family size, life cycle, occupation), (2). Geographical bases (states, regions, countries), (3). Behavior bases (product knowledge, usage, attitudes, responses), (4). Psychographic bases (lifestyle, values, personality). This research try to make segmentation for domestic tourist base on psychographical and demographycal in Yogyakarta.

Keywords : market segmentation, psichographical and demographical.

 

FilenameStrategi Segmentasi Dalam Turisme -- Profil Psikografis Dan Demografis Wisatawan Domestik Di DI Yogyakarta.pdf
Filesize203.43 kB
Filetypepdf (Mime Type: application/pdf)
Creatoradmin
Created On: 12/11/2009 23:24
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Last updated on 12/11/2009 23:26
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