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NameKajian Strategi Pemasaran Hotel Dalam Menghadapi Persaingan

kajian strategi pemasaran hotel

dalam menghadapi persaingan




The present increasing number of domestic and international tourists will push the growth of tourism industries including accommodation and hotels. The problem face here is how to select the kind of Marketing Strategy to be executed by hotels in facing the problem.The method which is used library study and the kind of data analysis like “SWOT MATRIX”, and the matrix developed by BSG which used to calculate the growth of market share and the market share competition. It can be concluded here in this writing that horizontal concentration strategy is the right strategy for hotel marketing in facing competition.

Keyword: habbit service, occupancy and food cover.

[1]   Purwanto adalah Dosen Universitas Tarumanegara

FilenameKajian Strategi Pemasaran Hotel Dalam Menghadapi Persaingan.pdf
Filesize164.25 kB
Filetypepdf (Mime Type: application/pdf)
Created On: 05/18/2009 11:20
Maintained byEditor
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Last updated on 05/18/2009 11:22
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