Wednesday, 21 November, 2018
You are here : Home Free Jurnal Kajian Strategi Pemasaran Hotel Dalam Menghadapi Persaingan

Details for Kajian Strategi Pemasaran Hotel Dalam Menghadapi Persaingan
PropertyValue
NameKajian Strategi Pemasaran Hotel Dalam Menghadapi Persaingan
Description

kajian strategi pemasaran hotel

dalam menghadapi persaingan

Purwanto

Abstract

 

The present increasing number of domestic and international tourists will push the growth of tourism industries including accommodation and hotels. The problem face here is how to select the kind of Marketing Strategy to be executed by hotels in facing the problem.The method which is used library study and the kind of data analysis like “SWOT MATRIX”, and the matrix developed by BSG which used to calculate the growth of market share and the market share competition. It can be concluded here in this writing that horizontal concentration strategy is the right strategy for hotel marketing in facing competition.

Keyword: habbit service, occupancy and food cover.



[1]   Purwanto adalah Dosen Universitas Tarumanegara

FilenameKajian Strategi Pemasaran Hotel Dalam Menghadapi Persaingan.pdf
Filesize164.25 kB
Filetypepdf (Mime Type: application/pdf)
Creatoradmin
Created On: 05/18/2009 11:20
ViewersEverybody
Maintained byEditor
Hits107 Hits
Last updated on 05/18/2009 11:22
Homepage
CRC Checksum
MD5 Checksum

Random Image

jip-1312008.jpg

Login Form



STP Trisakti