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You are here : Home Free Jurnal Dampak Bom Bali II Terhadap Bisnis Hotel

Details for Dampak Bom Bali II Terhadap Bisnis Hotel
PropertyValue
NameDampak Bom Bali II Terhadap Bisnis Hotel
Description
DAMPAK   BOM   BALI   II TERHADAP BISNIS HOTEL:   STUDI   PENDAHULUAN   PADA  HOTEL-HOTEL DI KAWASAN WISATA NUSA DUA

IBM Wiyasha  

Abstract

The objective of this prelimary study is to provide empirical evidence of the Bali Bom II impacts on the performance of hotels in Nusa Dua tourist resort area. Variables analysed in this study were daily average room rate and daily average room occupancy rate for September and October 2005. Other variables such as additional marketing expense, room night losts, average gross operating profit, and termination of daily workers and trainees for October 2005 were also analysed. The daily average room rate and daily average room occupancy rate of October 2005 were lower than September 2005. Using parametric and nonparametric statistical tests the differences were statistically significant. Due to bom Bali II room night losts in October 2005 amounted to 22399 room nights and average gross operating profit dropped to 47.18 % in October 2005. Termination of daily workers was insignificant and no student-training program was cancelled due to bom Bali II.
 
Kata kunci : bom Bali, bisnis hotel, dampak
 
FilenameDampak-Bom-Bali-II-Terhadap-Bisnis-Hotel-Studi-Pendahuluan-Pada-Hotel-Hotel-Di-Kawasan-Wisata-Nusa-Dua.pdf
Filesize195.28 kB
Filetypepdf (Mime Type: application/pdf)
Creatoradmin
Created On: 03/14/2009 12:16
ViewersEverybody
Maintained byEditor
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Last updated on 03/14/2009 12:17
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