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You are here : Home Free Jurnal Vol.11, No.1, Maret 2006

Vol.11, No.1, Maret 2006

Vol.11, No.1, Maret 2006

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ANALISIS MULTIPLIER EFFECT INDUSTRI PARIWISATA DI DAERAH  ISTIMEWA YOGYAKARTA


James J. Spillane, S.J.


Abstract


The tourism industry generates substantial economic benefits to both host countries and tourist’s home countries. The direct income for an area is the amount of tourist expenditure that remains locally after taxes, profits, and wages are paid outside the area and after imports are purchased; these subtracted amounts are called leakage. In most all-inclusive package tours, about 80% of travelers' expenditures go to the airlines, hotels and other international companies (who often have their headquarters in the travelers' home countries), and not to local businesses or workers. In addition, significant amounts of income actually retained at destination level can leave again through leakage. Import leakage commonly occurs when tourists demand standards of equipment, food, and other products that the host country cannot supply. Especially in less-developed countries, food and drinks must often be imported, since local products are not up to the hotel's (i.e. tourist's) standards or the country simply doesn't have a supplying industry. Much of the income from tourism expenditures leaves the country again to pay for these imports.
Keywords : Tourist Expenditure, Leakage, Tourist’s home country, Tourist’s Host Country.

KONTAMINASI ANTARBUDAYA
PADA ERA GLOBALISASI


Imam Yuwono dan Nursal


Abstract


The structure of all human activities drastically altered since the past century, cultural tourism is no exception. Evolving leisure patterns, short vacation, and the development of a massive tourism infrastructure has meant that many people tend to have authenticity experences in a different culture and learn the similaraties and differences of human condition. Interaction between the visitor and resident, it’s a kind of tourism paradigm. Globalisation in tourism worl is not a recent phenomenon. It started way back in the fifteenth century. The day Vasco de Gama went round Africa the globalisation began. As a phenomenon it has passed through several stages and today we are experiencing a stage, which has been named globalisation. The so-called globalisation is only the name given to the stage in which people both in the west and the non-west directly experience the process of globalisation.
Keywords : Cultural, Globalisation.

PENGEMBANGAN AGROWISATA SALAK PONDOH SEBAGAI SARANA UNTUK MENINGKATKAN PENDAPATAN MASYARAKAT SETEMPAT


Dra. Sri Larasati, MM

Abstract


Recently Indonesia Tourism sector in this moment can be a special Interest, because it’s development potential and resources increaces, the local standart of living, expand field of work and field of business.
One tourism development is alternative tourism which comform market demand,  trend, it’s agrowisata, Daerah Istimewa Yogyakarta has the  opportunity in developing s Agrowisata Salak Pondoh at Bangunkerto, Turi, Sleman.
The result of this research is know that improvement of  visit is about 1% to  6% and  the increasing of income the local society is around 12%-22%, the most income is from businessman.
Keyword : Special Interest tourism, income for the local society

PERAYAAN IMLEK SEBAGAI WISATA RELIGI MASYARAKAT TIONGHOA
SeNiBu


Sejarah, Seni dan Budaya


M. Husen Hutagalung

Chinese culture is historically rich and varied, colored with a variety of elements that make it among the richest cultures in the world. The Chinese New Year Known in Indonesia as Imlek, Chinese New Year celebrations here incorporate customs, beliefs and practices brought to Indonesia by Chinese immigrants who still follow the practices passed down from their parents. The celebrations start with the New Moon on the first day of the year, and end on the full moon 15 days later. In Indonesia, however, celebrations begin well in advance of the actual date.  Especially in Jakarta, Imlek be tourist attraction, because to mark Chinese New Year, the West Jakarta's agency of tourism and culture will organize a festival in the old town of Jakarta. There will be a procession carrying the Topekong, a statue of a Chinese god, and a performance of Chinese arts like barongsay and the dragon dance.
Keywords : Chinese Culture, Imlek.

STRATEGI SEGMENTASI DALAM TURISME : PROFIL PSIKOGRAFIS DAN DEMOGRAFIS WISATAWAN DOMESTIK DI DI YOGYAKARTA

Ike Janita Dewi  & Lucia Kurniawati

Abstract

Market segmentation is one of the steps that go into defining and targeting specific markets. It is the process of dividing a market into a distinct group of buyers that require different products or marketing mixes. A key factor to success in today's market place is finding subtle differences to give a business the marketing edge. Host Tourism that target specialty markets will promote its products and services more effectively than a business aiming at the "average" customer. Opportunities in marketing increase when segmented groups of clients and customers with varying needs and wants are recognized. Markets can be segmented or targeted using a variety of factor. The bases for segmenting consumer markets include : (1). Demographical bases (age, family size, life cycle, occupation), (2). Geographical bases (states, regions, countries), (3). Behavior bases (product knowledge, usage, attitudes, responses), (4). Psychographic bases (lifestyle, values, personality). This research try to make segmentation for domestic tourist base on psychographical and demographycal in Yogyakarta.

Keywords : market segmentation, psichographical and demographical.

 

VISIONING LEMBAGA PENDIDIKAN
TINGGI PARIWISATA KITA

H. Oka A. Yoeti

Abstracts

As teachers of both strategic and operational management in tourism and hospitality programs, we constantly stress the importance of research as a mean of providing critical information for education planning and development. At the same time, in our capacity as managers of academic programs, it is not uncommon for many of us to overlook the use of research in the management of these programs.This paper argues that based on the existing literature, tourism education program managers generally fail to take sufficient advantage of several strategic research approaches that are heavily used in other management contexts. Having recognized their own shortcoming in the regard, the present authors have attemted to rectify it by formally integrating a selected number of widely used research approaches into the overall management of their programs. The result, we believe, demontrate just how valuable the use of formal program research can be in setting innovative directions for program design and development, for establishing student satisfaction with the specific courses, and for evaluating the overall efficiency and effectiveness of well established programs.This paper, present discussion examines the use and usefulness of major research technique for tourism education program design and management. The technique in question is Strategic Visioning
Keywords :  Tourism Education, Tourism Research, Visioning and Trends in Education.

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