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You are here : Home Free Jurnal Vol.10, No.2, Juli 2005

Vol.10, No.2, Juli 2005

Vol.10, No.2, Juli 2005

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"PARIWISATA BUDAYA" SALAH SATU BAGIAN DARI SMART TOURISM

Roby Ardiwijaya  

Abstract
 
The structure of all human activities drastically altered since the past century, cultural tourism is no exception. Evolving leisure patterns, short vacations, and the development of a massive tourism infrastructure has meant that many people tend to have authenticity experiences in a different culture and learn the similarities and differences of the human condition. Interaction between visitor and resident, it’s a kind of new tourism paradigm. This condition has placed a heavy burden on the conservation community, since it is now the cultural heritage sources often the only impact on the tourist. Proper management of cultural tourism provide the conservation community into the sustainable development by placing the local communities achieve better socio-economic benefits. But when the process of culture development not carefully planned without the participation of social scientists, economists, and local communities involved, it is often leads to painful cultural dislocations that engender more problems than are solved. Cultural tourism development in any actual cases, shows the conservation community has been unable to develop convincing arguments that will lure politicians, development organizations and the private tourist industry to equitably share tourist revenues with conservation. Finally, according some studies, it is true that extreme human need must take precedence over cultural sites, it must be acknowledged that guaranteeing the survival of these revenue-generating heritage assets will play an important role in the well-being of future generations.
Kata kunci : budaya, pariwisata budaya, konservasi, keberlanjutan
 
ANALISIS KEPUASAN KLIEN TERHADAP KINERJA  PT. ANEFOR INDONESIA
DALAM MENYELENGGARAKAN EKSIBISI

Myrza Rahmanita 
Alvin Widjaja

Abstract
 
“Customer should be satisfied”, that statement is very important, especially for  a company providing services. If customers are not satisfied, they will move on to competitors, and it might be worse that customers might actually spread their dissatisfaction to their friends, colleagues, and family, and eventually there will be a degradation in company’s image. Therefore, it is very important to identify what are the factors relating to customer satisfaction and dissatisfaction. If customers are satisfied, then that situation has to be maintained. And if customers are unsatisfied, management of the company should immediately implement corrective actions. This article discusses the way that exhibition companies should do in accordance with the satisfaction of their customers. One way to measure customer satisfaction in the field of services is using importance performance analysis, done by comparing customer expectation level and company’s actual output.  with its parameter classified into five: tangible, reliability, responsiveness, assurance, and empathy, afterward are mapped using tables and cartesius diagram model. The result shows that overall, customers are still satisfied with the agency performance, eventhough average customer expectation is slightly higher than the average service agency performance and workflow.

Kata kunci : kepuasan konsumen, eksibisi, MICE
 

ANALISIS   KESENJANGAN   KUALITAS   PENGAJARAN   DAN   KEPUASAN   MAHASISWA 
DI SEKOLAH TINGGI PARIWISATA

Dea Prasetyawati  
 
Abstract
 
This article examines the gap of teaching quality in five service quality dimensions and students’ satisfaction between classes. The question of how a student can achieve competitive output and high performance has been a major issue in education institution. Qualities teach is one of these methods. The delivery of quality service is an evitable strategy that has been related to a success in education institution, and to service providers’ effort to position themselves more effectively in the education institute. Greater competitiveness has caused education institution to be increasingly aware of the importance of teaching quality to be on a competitive edge. Also, the fact that teaching quality leads to students’ satisfaction has driven many researchers and practitioners to focus on the issue. The authors measured the gap between performance and expectation in five service quality dimensions on the basis of SERVQUAL in educational institution, and examined the following. First, we looked into the gap between expectations and performance in five service quality dimensions across the classes based on reliability tests of five service quality dimensions. Second, we analyzed the statistical difference of gap scores between performance and expectation in five service quality dimensions across the classes. Finally, we analyzed the object used List Significant Difference.The major findings are; the gap scores between performance and expectation in teaching quality showed significant difference across classes, and the gap between expectation and performance in empathy (B class) was lower than in other dimensions, but the gap in reliability (C class) score was the highest.

Kata kunci: kualitas pembelajaran, kepuasan mahasiswa, kesenjangan antara kinerja dan harapan

ENVIRONMENTAL MARKETING PADA EKOWISATA PESISIR UNTUK MENGGERAKKAN
EKONOMI RAKYAT DI ERA OTONOMI DAERAH

D. Made Darmawati  

Abstract
 
The phenomenal growth of global tourism has immediate and far reaching consequences for the natural and cultural heritage, as it directly links tourism activities with low impact use of the natural resources, environmental conservation and sustainable economic activities.  The study that investigates the nature of sustainable ecotourism hinges on the relationship among board classes of considered indicators, i.e. ecological, economic, social and institutional dimensions, taking into account the spirit of the 4th chapter 45th point of Rio+10 Johanesberg World Summit on Sustainable Development about “Sustainable Tourism”. Afterwards the data will be applied to tree major interrelated strategic management activities: strategy analysis, strategy formulation, and strategy implementation. The result of the analysis will indicate that ecotourism factors simultaneously have positive and negative influence to the tourism sustainability, and the sustainable tourism can increase as to be an ecotourism strategic management, when the Indonesian regional autonomy constitution of 2001 to 2003 was put into effect.  Therefore, the author recommends operational strategies. The interaction among government, private sector as well as the local commumities themselves & environmental marketing aplications to the concerned Sustainable Tourism Strategic Management is one of the conclusions.

Kata kunci : lingkungan pasar, ekowisata pesisir

 
MANAJEMEN SUMBER DAYA MANUSIA BERBASIS KOMPETENSI : ESENSI DAN
APLIKASINYA PADA BISNIS HOREKA

Andreas Budihardjo

Abstract

Nowadays as the business environment becomes hyper-competitive in almost industry including Horeka, top management has to be able to manage the business professionally. Human and structural capitals play an important role in managing the Horeka properly in many cases. Therefore, Competency-Based Human Resource Management (CBHRM) should be applied, as this will support the Horeka to achieve the objectives. This article describes what CBHRM and how its role in Horeka business. Some competencies are presented in order to provide a meaningful consideration to set up relevant competencies model for Horeka industry.

Kata kunci: kompetensi, hyper-competition

 
PENERAPAN PELAYANAN PRIMA DALAM INDUSTRI PENERBANGAN

R. Felix Hadi Mulyanto  

Abstract
 
All airlines company tries to give the best service to their passengers. Athough many ways, but the point is to attract more passengers to fly with their airline. They are three kind of service that usually done by the airlines. Pre-flight services, the services that are given by the airlines before the passenger on board in the plane, prepare the tiket and book on their reservation needed. In- flight service, the service that is given by the airline while the passenger in the plane (during the flight). For example are the hospitality of the stewardess, foods or snacks, beverages, magazine and digital entertainment (music, video and movies). Post-flight services, the service that are given by the airlines when arrival at the destination. Passengers know how good the airline is from those three services. The better the services given, the more passengers will fly with the airline. That is the reason why all airlines try to give the best service to their passengers.

Kata kunci: pelayanan prima, industri penerbangan

 
STUDI OBSERVASI PELUANG PENGEMBANGAN PARIWISATA EDUKATIF
BERBASIS BAHARI DI KABUPATEN TANGERANG

Fitri Abdillah 
RMW Agie Pradhipta  

Abstract
 
Tangerang regency has many marine tourism destinations which potential to develop as destination area. It caused by the exotism object condition and supported by Jakarta as a metropolitan city that provides potential tourist for the object destination. The objectives of study are basically to esses all of marine tourism potency in Tangerang regency.  All of the information become sources of making a small implementatif tourism packages. The analytical method conducting in this research is descriptive analysis especially in SWOT analysis and professional judgement. The first finding of the study is, there are six places which potential to develop as marine tourism destination as mention Pantai Dadap, Pantai Salembaran Jati, Pantai Muara Kalong, Pantai Tanjung Pasir, Pantai Tanjung Kait and Pulau Cangkir.  SWOT analys that determine shows there are three locations have tourism activities such as restaurant, canoeing and fishing. Others are less tourism activities. In the part of developing location, it can be provided a small tourism packag to show of all exotism. The real finding in this study is the key factor for developing the destination is participation of community around.

Kata kunci: pariwisata bahari, masyarakat

 

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